Choose transit advertising, when you want to…
…reach affluent working professionals.
People commuting to the city from the suburbs have higher-than-average household incomes.
…build brand awareness.
Commuters take the same path every day so reaching them over and over again across a longer period of time increases their exposure to your brand.
…share a longer marketing message.
Unlike billboards and other types of out-of-home media designed to be experienced quickly, transit posters give you sustained engagement time with people as they sit on the train or stand at the station.
…speak specifically to commuters.
Knowing that you're reaching people on their way to and from work, you're able to tailor a specific message that appeals to commuters.