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This Old House

This Old House
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 96.60% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Up to 4 additional copies may be purchased.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

This Old House magazine is a how-to guide for homeowners and a companion publication for fans of the PBS television series. The content is focused on the latest and best approaches to renovating older homes with a nod to the quality craftsmanship of the past.

Readership

  • Age 53
  • Female 45%
  • Male 55%
  • Med. Household income $68,389

Editorial Calendar

  • January/February

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • March/April

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • May

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • June

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • July/August

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • September

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • October

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • November/December

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

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Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
60%
Avg.
60%
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Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Louisiana

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Maryland

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Baltimore
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Massachusetts

Boston
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Michigan

Detroit
Detroit
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Grand Rapids / Lansing / Kalamazoo
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Price $1,960
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
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Readers 60,059
Price $2,030
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Mississippi

Mississippi
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Missouri

Kansas City
Kansas City
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St. Louis
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Nebraska

Iowa / Nebraska / Quad Cities
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Nevada
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Readers 37,333
Price $1,500
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New Jersey

Greater Southern New Jersey
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Price $1,490
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Northern New Jersey
Northern New Jersey
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Price $1,720
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New Mexico
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New York

Buffalo / Niagra Falls
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Capital District / Albany
Capital District / Albany
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Readers 25,397
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Fairfield / Westchester
Fairfield / Westchester
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Readers 20,383
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Mid Hudson Valley
Mid Hudson Valley
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Readers 16,786
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New York City
New York City
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Readers 43,764
Price $1,630
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Rochester
Rochester
Circ. 7,000
Readers 38,150
Price $1,450
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North Carolina

Asheville/Hickory
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Readers 17,931
Price $1,450
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Charlotte / Greensboro / Winston-Salem
Charlotte / Greensboro / Winston-Salem
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Northeast North Carolina
Northeast North Carolina
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North Dakota

North Dakota / South Dakota
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Ohio

Cincinnati / Dayton
Cincinnati / Dayton
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Readers 45,235
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Columbus
Columbus
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Readers 24,525
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Northeast Ohio
Northeast Ohio
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Pennsylvania

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Rhode Island
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Price $1,450
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South Carolina

South Carolina
South Carolina
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South Dakota

North Dakota / South Dakota
North Dakota / South Dakota
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Readers 29,321
Price $1,450
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Tennessee

Central Tennessee / Bowling Green, KY
Central Tennessee / Bowling Green, KY
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Eastern Tennessee
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Readers 16,786
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Texas

Austin
Austin
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Dallas / Ft. Worth
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San Antonio
San Antonio
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Utah

Salt Lake City
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Vermont

Vermont / New Hampshire
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Virginia

Norfolk / Richmond
Norfolk / Richmond
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Readers 44,200
Price $1,650
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Washington

Central & Eastern Washington
Central & Eastern Washington
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Readers 18,476
Price $1,450
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Seattle / Tacoma
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Readers 40,712
Price $1,510
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Wisconsin

Milwaukee
Milwaukee
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Readers 30,302
Price $1,450
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Canada

Canada
Canada
Circ. 5,730
Readers 31,229
Price $1,450
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