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This Old House

This Old House
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 96.60% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Up to 4 additional copies may be purchased.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

This Old House magazine is a how-to guide for homeowners and a companion publication for fans of the PBS television series. The content is focused on the latest and best approaches to renovating older homes with a nod to the quality craftsmanship of the past.

Readership

  • Age 53
  • Female 45%
  • Male 55%
  • Med. Household income $68,389

Editorial Calendar

  • January/February

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • March/April

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • May

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • June

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • July/August

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • September

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • October

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

  • November/December

    Coming Soon

    Our media partners are hard at work putting together their 2019 editorial calendars. As soon as we get our hands on this info, we’ll be sure to update it here! Stay tuned.

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Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
60%
Avg.
60%
Front Cover Back Cover

Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Alabama

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Price $1,450
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Southern Alabama
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Arizona

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Southern Arizona
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Readers 30,520
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California

Greater San Francisco
Greater San Francisco
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Los Angeles
Los Angeles
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Orange County
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San Diego
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Colorado

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Denver / Colorado Springs
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Connecticut

Fairfield / Westchester
Fairfield / Westchester
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Hartford / New Haven / Waterbury
Hartford / New Haven / Waterbury
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Washington DC Metro
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Florida

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Central & Southwest Florida
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Florida Panhandle
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Jacksonville
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Readers 29,158
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Orlando
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South Florida
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Georgia

Atlanta
Atlanta
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Illinois

Chicago
Chicago
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Readers 89,598
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Indiana

Indianapolis
Indianapolis
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Readers 30,466
Price $1,450
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Iowa

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
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Kentucky

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Louisville / Lexington
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Price $1,450
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Louisiana

New Orleans / Baton Rouge
New Orleans / Baton Rouge
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Maine
Maine
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Maryland

Baltimore
Baltimore
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Readers 28,558
Price $1,450
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Massachusetts

Boston
Boston
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Readers 110,853
Price $2,710
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Western & Central Massachusetts
Western & Central Massachusetts
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Readers 43,382
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Michigan

Detroit
Detroit
Circ. 10,400
Readers 56,680
Price $1,450
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Grand Rapids / Lansing / Kalamazoo
Grand Rapids / Lansing / Kalamazoo
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Readers 69,978
Price $1,740
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
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Readers 74,284
Price $1,850
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Mississippi

Mississippi
Mississippi
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Readers 31,883
Price $1,450
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Missouri

Kansas City
Kansas City
Circ. 5,690
Readers 31,011
Price $1,450
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St. Louis
St. Louis
Circ. 8,450
Readers 46,053
Price $1,450
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Nebraska

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
Circ. 17,590
Readers 95,866
Price $2,380
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New Hampshire

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 10,180
Readers 55,481
Price $1,450
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New Jersey

Greater Southern New Jersey
Greater Southern New Jersey
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Readers 56,680
Price $1,450
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Northern New Jersey
Northern New Jersey
Circ. 12,680
Readers 69,106
Price $1,720
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New Mexico

New Mexico
New Mexico
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Readers 17,822
Price $1,450
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New York

Buffalo / Niagra Falls
Buffalo / Niagra Falls
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Readers 29,648
Price $1,450
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Capital District / Albany
Capital District / Albany
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Readers 29,866
Price $1,450
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Fairfield / Westchester
Fairfield / Westchester
Circ. 5,990
Readers 32,646
Price $1,450
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Long Island
Long Island
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Readers 48,614
Price $1,450
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Mid Hudson Valley
Mid Hudson Valley
Circ. 4,450
Readers 24,253
Price $1,450
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New York City
New York City
Circ. 7,960
Readers 43,382
Price $1,450
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Rochester
Rochester
Circ. 6,000
Readers 32,700
Price $1,450
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North Carolina

Charlotte / Greensboro / Winston-Salem
Charlotte / Greensboro / Winston-Salem
Circ. 9,930
Readers 54,119
Price $1,450
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Northeast North Carolina
Northeast North Carolina
Circ. 6,070
Readers 33,082
Price $1,450
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North Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 7,890
Readers 43,001
Price $1,450
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Ohio

Cincinnati / Dayton
Cincinnati / Dayton
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Readers 56,680
Price $1,450
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Columbus
Columbus
Circ. 5,560
Readers 30,302
Price $1,450
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Northeast Ohio
Northeast Ohio
Circ. 12,510
Readers 68,180
Price $1,700
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Oklahoma

Oklahoma City / Tulsa
Oklahoma City / Tulsa
Circ. 6,710
Readers 36,570
Price $1,450
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Oregon

Portland & Central Oregon
Portland & Central Oregon
Circ. 5,700
Readers 31,065
Price $1,450
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Pennsylvania

Harrisburg / Lancaster / York
Harrisburg / Lancaster / York
Circ. 6,900
Readers 37,605
Price $1,450
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Philadelphia
Philadelphia
Circ. 12,680
Readers 69,106
Price $1,720
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Pittsburgh
Pittsburgh
Circ. 9,690
Readers 52,811
Price $1,450
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Rhode Island

Rhode Island
Rhode Island
Circ. 3,490
Readers 19,021
Price $1,450
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South Carolina

South Carolina
South Carolina
Circ. 12,470
Readers 67,962
Price $1,690
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South Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 7,890
Readers 43,001
Price $1,450
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Tennessee

Central Tennessee / Bowling Green, KY
Central Tennessee / Bowling Green, KY
Circ. 7,050
Readers 38,423
Price $1,450
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Eastern Tennessee
Eastern Tennessee
Circ. 7,610
Readers 41,475
Price $1,450
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Greater Memphis
Greater Memphis
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Readers 23,054
Price $1,450
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Texas

Austin
Austin
Circ. 2,610
Readers 14,225
Price $1,450
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Dallas / Ft. Worth
Dallas / Ft. Worth
Circ. 8,960
Readers 48,832
Price $1,450
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Houston
Houston
Circ. 8,350
Readers 45,508
Price $1,450
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San Antonio
San Antonio
Circ. 3,710
Readers 20,220
Price $1,450
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Utah

Salt Lake City
Salt Lake City
Circ. 3,380
Readers 18,421
Price $1,450
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Vermont

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 10,180
Readers 55,481
Price $1,450
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Virginia

Norfolk / Richmond
Norfolk / Richmond
Circ. 11,530
Readers 62,839
Price $1,570
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Washington

Central & Eastern Washington
Central & Eastern Washington
Circ. 4,690
Readers 25,561
Price $1,450
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Seattle / Tacoma
Seattle / Tacoma
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Readers 40,766
Price $1,450
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Wisconsin

Milwaukee
Milwaukee
Circ. 6,970
Readers 37,987
Price $1,450
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Canada

Canada
Canada
Circ. 8,200
Readers 44,690
Price $1,450
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