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Red Book

Red Book
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 90.8% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

Redbook gives readers everything they need to lead a stylish life – practical beauty tips, super-wearable fashion, Pinterest-friendly home décor ideas and healthy recipes for the whole family.

Readership

  • Age 56
  • Female 92%
  • Male 8%
  • Med. Household income $65,979

Editorial Calendar

  • February

    Wellness for the Real World

    In-Home Date: 12/26/2017

    Beauty: Simple and natural beauty looks Style: Athleisure for day, date night, anytime Body: The busy woman’s guide to the gym Pets: How your pet boosts your mental health Family: Your calmer-and-happier guide Money: Financial confidence at every income Food: Easy & healthy breakfast, lunch, and dinner Home: Make your home a calming oasis

  • March

    The Ageless Issue

    In-Home Date: 2/6/2018

    Beauty: Look your favorite age Style: The best outfit formulas of all time Body: How to stay fit as a family—including your pet! Family: The top places to take your kids + road trip column Money: Make your kids financially savvy Food: 2018 Snack Awards! Home: Transform any space with paint

  • April

    Make the Most of Your Time

    In-Home Date: 3/13/2018

    Beauty: Everything you need for amazing hair Style: Accessories that make outfits easy Body: How to actually get great sleep Family: The guide to car happiness Food: The fast, fresh guide to packing a lunch Home: Amazingly easy DIY!

  • May

    The Great American Mom Issue + Beauty School

    In-Home Date: 4/10/2018

    Beauty: Beauty School: Special flip issue Style: Multi-generational style: moms, daughters, sisters, BFFs, and more Body: Health issues every mother should care about Pets: 10 ways to be a better parent to your pet Family: 2018 Amazing Mom Awards! Money: Caregiving: What every woman needs to know Food: Speedy and family-friendly weeknight meals Home: Wrangling kid clutter for good

  • June

    Clean Sweep!

    In-Home Date: 5/15/2018

    Beauty: Refresh your look for your most important events Style: Bathing suits for every body (plus a special laundry/care column) Body: Skin cancer special Family: 10 reasons to get your whole family—kids, dogs, everyone—outside Money: Your mid-year money cleanse Food: Cooking School: Everything you need to make cooking simpler Home: The sane guide to a spotless home

  • July / August

    Summer, Simplified

    In-Home Date: 6/19/2018

    Beauty: MVP Beauty Awards Style: Cute and easy hot-weather looks Body: Solutions for summer scrapes, bites, burns, and more Family: Summer fun special, with a focus on kids, pets, and making memories Travel: The Great American Road Trip Food: Amazing grilling recipes + best drinks of Summer Home: Decks, porches, gardens, and stoops

  • September

    Real Style, Real Life

    In-Home Date: 7/31/2018

    Beauty: The New American Beauty: The best looks for every skin and hair type Style: Real Women Style Awards Body: 50 ways to rev your metabolism Family: Special back-to- school section + BTS treats for your children and pets Money: Saving and spending strategies to get the life you want Food: Best-ever breakfasts Home: Home improvement tricks every woman should know

  • October

    Try New Things!

    In-Home Date: 9/11/2018

    Beauty: Anti-aging special section Style: Get out of your fashion rut Body: Reach your best and healthiest weight Money: Special “side hustle” section Food: New twists on favorite classics Home: Design School: How to have a stylish kid- and pet-friendly house Travel: Weekend getaways

  • November

    Hosting and Relaxing

    In-Home Date: 10/16/2018

    Beauty: Quick, cute hairstyles & makeup tricks Style: Jeans for every occasion Body: Protecting your five senses Family: Tech guide Food: Be the most relaxed hostess ever: easy recipes, drinks, and party hacks Home: Get the guest room ready + earlybird gift guide

  • December / January

    The All-Joy Issue

    In-Home Date: 11/13/2018

    Special Section: Our annual under-$50 gift guide, including presents for pets Beauty: Simple, special makeup tricks Style: Cute and comfortable party clothes Body: Your cold & flu protection plan Family: The happier holiday guide + special winter travel section Money: New money resolutions you’ll keep Food: Cookies and cocktails Home: Genius storage ideas + quickie decorating tips

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Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
66%
Avg.
66%
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Available Markets

Market info

Available Markets

Alabama

Northern Alabama
Northern Alabama
Circ. 22,480
Readers 56,200
Price $2,880
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Southern Alabama
Southern Alabama
Circ. 14,287
Readers 35,718
Price $2,030
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Arizona

Phoenix
Phoenix
Circ. 19,008
Readers 47,520
Price $2,690
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Tucson
Tucson
Circ. 5,986
Readers 14,965
Price $1,450
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Arkansas

Little Rock
Little Rock
Circ. 13,406
Readers 33,515
Price $1,900
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California

East Bay
East Bay
Circ. 12,659
Readers 31,648
Price $1,790
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Fresno
Fresno
Circ. 4,537
Readers 11,343
Price $1,450
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Inland Empire
Inland Empire
Circ. 13,982
Readers 34,955
Price $1,980
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Long Beach / Catalina
Long Beach / Catalina
Circ. 7,772
Readers 19,430
Price $1,450
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Los Angeles & West Beverly Hills
Los Angeles & West Beverly Hills
Circ. 13,791
Readers 34,478
Price $1,950
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Orange County
Orange County
Circ. 12,197
Readers 30,493
Price $1,730
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Palm Springs / Riverside
Palm Springs / Riverside
Circ. 9,798
Readers 24,495
Price $1,450
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Sacramento
Sacramento
Circ. 11,386
Readers 28,465
Price $1,610
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San Diego
San Diego
Circ. 13,543
Readers 33,858
Price $1,920
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San Fernando
San Fernando
Circ. 10,341
Readers 25,853
Price $1,470
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San Francisco / Marin & Sonoma Counties
San Francisco / Marin & Sonoma Counties
Circ. 6,278
Readers 15,695
Price $1,450
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San Jose
San Jose
Circ. 7,710
Readers 19,275
Price $1,450
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San Mateo / Palo Alto
San Mateo / Palo Alto
Circ. 3,424
Readers 8,560
Price $1,450
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Santa Barbara
Santa Barbara
Circ. 5,950
Readers 14,875
Price $1,450
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Stockton / Modesto
Stockton / Modesto
Circ. 7,288
Readers 18,220
Price $1,450
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Colorado

Denver
Denver
Circ. 12,425
Readers 31,063
Price $1,760
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Connecticut

Fairfield / Westchester
Fairfield / Westchester
Circ. 4,460
Readers 11,150
Price $1,450
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Hartford
Hartford
Circ. 5,768
Readers 14,420
Price $1,450
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New Haven
New Haven
Circ. 6,287
Readers 15,718
Price $1,450
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Delaware

Delaware
Delaware
Circ. 6,664
Readers 16,660
Price $1,450
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District Of Columbia

Washington DC & Suburban Maryland
Washington DC & Suburban Maryland
Circ. 13,120
Readers 32,800
Price $1,860
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Florida

Daytona / Palm Coast
Daytona / Palm Coast
Circ. 3,938
Readers 9,845
Price $1,450
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Florida Panhandle
Florida Panhandle
Circ. 8,519
Readers 21,298
Price $1,450
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Ft. Lauderdale
Ft. Lauderdale
Circ. 10,194
Readers 25,485
Price $1,450
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Ft. Myers / Naples
Ft. Myers / Naples
Circ. 6,647
Readers 16,618
Price $1,450
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Greater Tampa
Greater Tampa
Circ. 16,353
Readers 40,883
Price $2,320
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Jacksonville
Jacksonville
Circ. 10,508
Readers 26,270
Price $1,490
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Miami
Miami
Circ. 6,048
Readers 15,120
Price $1,450
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Orlando
Orlando
Circ. 12,384
Readers 30,960
Price $1,760
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Palm Beach
Palm Beach
Circ. 10,052
Readers 25,130
Price $1,450
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Sarasota
Sarasota
Circ. 4,874
Readers 12,185
Price $1,450
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Georgia

Atlanta
Atlanta
Circ. 31,343
Readers 78,358
Price $4,020
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Savannah / Hilton Head
Savannah / Hilton Head
Circ. 10,857
Readers 27,143
Price $1,540
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Idaho

Boise
Boise
Circ. 5,843
Readers 14,608
Price $1,450
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Illinois

Chicago North
Chicago North
Circ. 9,692
Readers 24,230
Price $1,450
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Chicago South
Chicago South
Circ. 10,312
Readers 25,780
Price $1,460
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Chicago West
Chicago West
Circ. 13,974
Readers 34,935
Price $1,980
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East St. Louis, IL
East St. Louis, IL
Circ. 5,964
Readers 14,910
Price $1,450
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Peoria / Springfield
Peoria / Springfield
Circ. 7,884
Readers 19,710
Price $1,450
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Quad Cities
Quad Cities
Circ. 8,018
Readers 20,045
Price $1,450
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Indiana

Indianapolis
Indianapolis
Circ. 12,218
Readers 30,545
Price $1,730
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Iowa

Des Moines
Des Moines
Circ. 4,764
Readers 11,910
Price $1,450
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Kansas

Wichita
Wichita
Circ. 6,441
Readers 16,103
Price $1,450
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Kentucky

Lexington
Lexington
Circ. 5,737
Readers 14,343
Price $1,450
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Louisville
Louisville
Circ. 8,273
Readers 20,683
Price $1,450
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Louisiana

New Orleans / Baton Rouge
New Orleans / Baton Rouge
Circ. 16,941
Readers 42,353
Price $2,400
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Maine

Maine
Maine
Circ. 8,852
Readers 22,130
Price $1,450
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Maryland

Baltimore
Baltimore
Circ. 16,107
Readers 40,268
Price $2,280
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Washington DC & Suburban Maryland
Washington DC & Suburban Maryland
Circ. 13,120
Readers 32,800
Price $1,860
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Massachusetts

Boston
Boston
Circ. 11,457
Readers 28,643
Price $1,620
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Bristol & Plymouth Counties / Cape Cod
Bristol & Plymouth Counties / Cape Cod
Circ. 7,743
Readers 19,358
Price $1,450
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Lowell & North Shore
Lowell & North Shore
Circ. 6,773
Readers 16,933
Price $1,450
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Springfield / Worcester
Springfield / Worcester
Circ. 10,574
Readers 26,435
Price $1,500
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Michigan

Ann Arbor
Ann Arbor
Circ. 11,336
Readers 28,340
Price $1,610
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Detroit
Detroit
Circ. 22,380
Readers 55,950
Price $2,870
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Grand Rapids
Grand Rapids
Circ. 9,569
Readers 23,923
Price $1,450
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Lansing
Lansing
Circ. 8,264
Readers 20,660
Price $1,450
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Oakland County
Oakland County
Circ. 9,104
Readers 22,760
Price $1,450
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Minnesota

Minneapolis & Western Suburbs
Minneapolis & Western Suburbs
Circ. 6,175
Readers 15,438
Price $1,450
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St. Paul
St. Paul
Circ. 4,676
Readers 11,690
Price $1,450
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Mississippi

Jackson
Jackson
Circ. 11,938
Readers 29,845
Price $1,690
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Missouri

Kansas City
Kansas City
Circ. 9,598
Readers 23,995
Price $1,450
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St. Louis
St. Louis
Circ. 10,218
Readers 25,545
Price $1,450
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Nebraska

Omaha / Lincoln
Omaha / Lincoln
Circ. 7,969
Readers 19,923
Price $1,450
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Nevada

Las Vegas
Las Vegas
Circ. 10,082
Readers 25,205
Price $1,450
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Reno
Reno
Circ. 6,749
Readers 16,873
Price $1,450
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New Hampshire

Manchester / Concord
Manchester / Concord
Circ. 8,614
Readers 21,535
Price $1,450
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New Jersey

Bergen / Passaic / Rockland
Bergen / Passaic / Rockland
Circ. 8,842
Readers 22,105
Price $1,450
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Central New Jersey
Central New Jersey
Circ. 10,747
Readers 26,868
Price $1,520
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Essex & Morris Counties
Essex & Morris Counties
Circ. 13,084
Readers 32,710
Price $1,850
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Southern New Jersey
Southern New Jersey
Circ. 9,195
Readers 22,988
Price $1,450
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New Mexico

New Mexico
New Mexico
Circ. 10,291
Readers 25,728
Price $1,460
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New York

Bergen / Passaic / Rockland
Bergen / Passaic / Rockland
Circ. 8,842
Readers 22,105
Price $1,450
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Buffalo / Niagra Falls
Buffalo / Niagra Falls
Circ. 9,875
Readers 24,688
Price $1,450
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Capital District / Albany
Capital District / Albany
Circ. 6,672
Readers 16,680
Price $1,450
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Long Island East
Long Island East
Circ. 10,607
Readers 26,518
Price $1,500
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Long Island West
Long Island West
Circ. 5,343
Readers 13,358
Price $1,450
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New York City
New York City
Circ. 25,574
Readers 63,935
Price $3,280
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Rochester
Rochester
Circ. 6,863
Readers 17,158
Price $1,450
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Syracuse
Syracuse
Circ. 4,729
Readers 11,823
Price $1,450
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Westchester
Westchester
Circ. 4,690
Readers 11,725
Price $1,450
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North Carolina

Asheville / Hickory
Asheville / Hickory
Circ. 10,334
Readers 25,835
Price $1,460
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Charlotte
Charlotte
Circ. 17,126
Readers 42,815
Price $2,430
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Greensboro / Winston-Salem
Greensboro / Winston-Salem
Circ. 13,514
Readers 33,785
Price $1,920
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Raleigh / Durham
Raleigh / Durham
Circ. 17,780
Readers 44,450
Price $2,520
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North Dakota

North Dakota
North Dakota
Circ. 4,226
Readers 10,565
Price $1,450
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Ohio

Akron / Canton
Akron / Canton
Circ. 9,775
Readers 24,438
Price $1,450
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Cincinnati
Cincinnati
Circ. 14,712
Readers 36,780
Price $2,090
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Cleveland
Cleveland
Circ. 13,430
Readers 33,575
Price $1,900
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Columbus
Columbus
Circ. 12,382
Readers 30,955
Price $1,760
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Dayton
Dayton
Circ. 7,238
Readers 18,095
Price $1,450
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Quad Cities
Quad Cities
Circ. 8,018
Readers 20,045
Price $1,450
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Toledo
Toledo
Circ. 5,286
Readers 13,215
Price $1,450
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Oklahoma

Oklahoma City
Oklahoma City
Circ. 11,669
Readers 29,173
Price $1,650
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Tulsa
Tulsa
Circ. 9,185
Readers 22,963
Price $1,450
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Oregon

Portland & Central Oregon
Portland & Central Oregon
Circ. 10,222
Readers 25,555
Price $1,450
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Pennsylvania

Harrisburg / Lancaster / York
Harrisburg / Lancaster / York
Circ. 13,521
Readers 33,803
Price $1,920
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Philadelphia
Philadelphia
Circ. 24,194
Readers 60,485
Price $3,100
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Pittsburgh
Pittsburgh
Circ. 19,806
Readers 49,515
Price $2,810
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Reading / Allentown
Reading / Allentown
Circ. 7,151
Readers 17,878
Price $1,450
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Scranton / Wilkes-Barre
Scranton / Wilkes-Barre
Circ. 10,009
Readers 25,023
Price $1,450
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Rhode Island

Rhode Island
Rhode Island
Circ. 6,552
Readers 16,380
Price $1,450
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South Carolina

Charleston
Charleston
Circ. 5,297
Readers 13,243
Price $1,450
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Columbia
Columbia
Circ. 14,106
Readers 35,265
Price $2,000
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Greenville / Spartanburg
Greenville / Spartanburg
Circ. 9,882
Readers 24,705
Price $1,450
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Tennessee

Central Tennessee / Bowling Green, KY
Central Tennessee / Bowling Green, KY
Circ. 19,660
Readers 49,150
Price $2,790
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Chattanooga
Chattanooga
Circ. 8,321
Readers 20,803
Price $1,450
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Greater Memphis
Greater Memphis
Circ. 15,026
Readers 37,565
Price $2,130
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Knoxville
Knoxville
Circ. 13,145
Readers 32,863
Price $1,860
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Texas

Austin / Round Rock
Austin / Round Rock
Circ. 8,618
Readers 21,545
Price $1,450
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Dallas
Dallas
Circ. 20,689
Readers 51,723
Price $2,650
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Fort Worth
Fort Worth
Circ. 14,556
Readers 36,390
Price $2,060
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Houston
Houston
Circ. 29,774
Readers 74,435
Price $3,820
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San Antonio
San Antonio
Circ. 13,075
Readers 32,688
Price $1,850
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Utah

Utah
Utah
Circ. 5,462
Readers 13,655
Price $1,450
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Vermont

Burlington
Burlington
Circ. 3,778
Readers 9,445
Price $1,450
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Virginia

Norfolk / Hampton Roads
Norfolk / Hampton Roads
Circ. 10,139
Readers 25,348
Price $1,450
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Northern Virginia
Northern Virginia
Circ. 9,959
Readers 24,898
Price $1,450
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Richmond
Richmond
Circ. 10,362
Readers 25,905
Price $1,470
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Roanoke
Roanoke
Circ. 7,210
Readers 18,025
Price $1,450
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Washington

Greater Spokane
Greater Spokane
Circ. 6,321
Readers 15,803
Price $1,450
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Seattle / Tacoma
Seattle / Tacoma
Circ. 13,769
Readers 34,423
Price $1,950
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West Virginia

Charleston
Charleston
Circ. 4,459
Readers 11,148
Price $1,450
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Wisconsin

Green Bay
Green Bay
Circ. 5,946
Readers 14,865
Price $1,450
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Madison
Madison
Circ. 11,013
Readers 27,533
Price $1,560
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Milwaukee
Milwaukee
Circ. 10,890
Readers 27,225
Price $1,540
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Wyoming

Wyoming
Wyoming
Circ. 3,096
Readers 7,740
Price $1,450
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