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Parents

Parents
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.

Readership

  • Age 37
  • Female 85%
  • Male 15%
  • Med. Household income $58,972

Editorial Calendar

  • January

    On Sale Date: 12/7/2018

    First Birthday Party Tips, Self-Care Sunday for Moms, Get Your House in Order, Secrets to Happy Family Vacations.

  • February

    On Sale Date: 1/24/2019

    Ways to Mom Like an Environmentalist, Great Skin With Less Effort, Raise a Respectful Kid You'll Be Proud Of.

  • March

    On Sale Date: 2/8/2019

    Little Updates to Create a Modern Family Kitchen, Top Drugstore Beauty Finds, Best Theme Park Rides for Kids of Every Age.

  • April

    On Sale Date: 3/8/2019

    Managing Seasonal Allergies for the Long Haul, Make Your Home a Haven, Infant Sleep Commandments.

  • May

    On Sale Date: 4/5/2019

    Fearless Summer Travel Awards, 50 Fave Store Brand Foods, How to Throw a Classic Birthday Party.

  • June

    On Sale Date: 5/10/2019

    Father's Day Gift Guide, Sun Safety in the Real World, How to Survive Your Exciting (Um, Stressful!) Home Renovation.

  • July

    On Sale Date: 6/17/2019

    Fourth of July Food and Fun, Summer Skin Confidence Special, Secrets From Dr. Moms to Following Health Rules.

  • August

    On Sale Date: 7/5/2019

    Top Picks for Vacays With Grandparents, Ultimate Breastfeeding and Formula Guide, Your Playground Playbook.

  • September

    On Sale Date: 8/9/2019

    Back to School, Mom Knows Best Beauty Awards, 1-2-3 Turn Your Baby Room into a Big-Kid Room.

  • October

    On Sale Date: 9/6/2019

    Halloween Costumes, 20 Ways to Make the Most of Your 20 Hours, Why Kids Cry at Every Age-From Newborn to Big Kid.

  • November

    On Sale Date: 10/4/2019

    50 Best Toys of the Year, 10 Best Books of the Year, Top Places to Take Your Kids Before They Grow Up.

  • December

    On Sale Date: 11/8/2019

    Best-Ever Gift Guide, Your Happy-Holiday Home, How I Solved My Holiday Disaster.

VIEW ALL SHOW LESS

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
48%
Avg.
48%
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Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Available Markets

Market info

Available Markets

Alabama

Northern Alabama
Northern Alabama
Circ. 22,930
Readers 133,453
Price $3,160
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Arizona

Southern Arizona
Southern Arizona
Circ. 30,040
Readers 174,833
Price $3,730
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Arkansas

Arkansas
Arkansas
Circ. 13,730
Readers 79,909
Price $2,300
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California

Greater Los Angeles
Greater Los Angeles
Circ. 72,290
Readers 420,728
Price $6,930
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Greater San Francisco
Greater San Francisco
Circ. 38,930
Readers 226,573
Price $4,490
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Orange County
Orange County
Circ. 12,380
Readers 72,052
Price $2,290
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Sacramento
Sacramento
Circ. 19,370
Readers 112,733
Price $2,980
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San Diego
San Diego
Circ. 21,640
Readers 125,945
Price $3,050
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Colorado

Denver / Colorado Springs
Denver / Colorado Springs
Circ. 31,300
Readers 182,166
Price $3,830
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Connecticut

Fairfield / Westchester
Fairfield / Westchester
Circ. 16,840
Readers 98,009
Price $2,740
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Hartford / New Haven / Waterbury
Hartford / New Haven / Waterbury
Circ. 14,290
Readers 83,168
Price $2,390
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District Of Columbia

Washington DC Metro
Washington DC Metro
Circ. 45,560
Readers 265,159
Price $5,060
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Florida

Central & Southwest Florida
Central & Southwest Florida
Circ. 23,250
Readers 135,315
Price $3,190
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Jacksonville
Jacksonville
Circ. 23,300
Readers 135,606
Price $3,190
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Orlando
Orlando
Circ. 16,400
Readers 95,448
Price $2,700
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Southern Florida
Southern Florida
Circ. 37,910
Readers 220,636
Price $4,400
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Georgia

Atlanta
Atlanta
Circ. 35,710
Readers 207,832
Price $4,210
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Hawaii

Hawaii & Guam
Hawaii & Guam
Circ. 5,750
Readers 33,465
Price $1,450
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Illinois

Chicago
Chicago
Circ. 56,440
Readers 328,481
Price $5,660
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Indiana

Indianapolis
Indianapolis
Circ. 38,580
Readers 224,536
Price $4,460
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Iowa

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
Circ. 38,370
Readers 223,313
Price $4,440
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Kentucky

Louisville / Lexington
Louisville / Lexington
Circ. 19,520
Readers 113,606
Price $3,000
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Louisiana

New Orleans / Baton Rouge
New Orleans / Baton Rouge
Circ. 28,290
Readers 164,648
Price $3,630
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Maine

Maine
Maine
Circ. 6,350
Readers 36,957
Price $1,450
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Maryland

Baltimore
Baltimore
Circ. 21,410
Readers 124,606
Price $3,030
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Massachusetts

Boston
Boston
Circ. 33,430
Readers 194,563
Price $4,020
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Western & Central Massachusetts
Western & Central Massachusetts
Circ. 4,270
Readers 24,851
Price $1,450
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Michigan

Detroit
Detroit
Circ. 30,690
Readers 178,616
Price $3,780
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Grand Rapids / Lansing / Kalamazoo
Grand Rapids / Lansing / Kalamazoo
Circ. 33,050
Readers 192,351
Price $3,980
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 40,330
Readers 234,721
Price $4,610
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Mississippi

Mississippi
Mississippi
Circ. 13,210
Readers 76,882
Price $2,210
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Missouri

Kansas City
Kansas City
Circ. 21,690
Readers 126,236
Price $3,050
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St. Louis
St. Louis
Circ. 22,110
Readers 128,680
Price $3,090
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Nebraska

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
Circ. 38,370
Readers 223,313
Price $4,440
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Nevada

Nevada
Nevada
Circ. 12,240
Readers 71,237
Price $2,260
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New Hampshire

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 10,530
Readers 61,285
Price $1,940
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New Jersey

Greater Southern New Jersey
Greater Southern New Jersey
Circ. 14,820
Readers 86,252
Price $2,480
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Northern New Jersey
Northern New Jersey
Circ. 38,060
Readers 221,509
Price $4,420
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New Mexico

New Mexico
New Mexico
Circ. 8,310
Readers 48,364
Price $1,680
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New York

Buffalo / Niagra Falls
Buffalo / Niagra Falls
Circ. 8,160
Readers 47,491
Price $1,650
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Capital District / Albany
Capital District / Albany
Circ. 6,760
Readers 39,343
Price $1,490
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Fairfield / Westchester
Fairfield / Westchester
Circ. 16,840
Readers 98,009
Price $2,740
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Long Island
Long Island
Circ. 20,910
Readers 121,696
Price $2,980
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New York City
New York City
Circ. 42,970
Readers 250,085
Price $4,840
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Rochester
Rochester
Circ. 17,950
Readers 104,469
Price $2,850
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North Carolina

Asheville/Hickory
Asheville/Hickory
Circ. 3,890
Readers 22,640
Price $1,450
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Charlotte / Greensboro / Winston-Salem
Charlotte / Greensboro / Winston-Salem
Circ. 29,020
Readers 168,896
Price $3,700
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Northeast North Carolina
Northeast North Carolina
Circ. 28,050
Readers 163,251
Price $3,610
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North Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 14,400
Readers 83,808
Price $2,410
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Ohio

Cincinnati / Dayton
Cincinnati / Dayton
Circ. 18,090
Readers 105,284
Price $2,860
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Columbus
Columbus
Circ. 16,600
Readers 96,612
Price $2,720
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Northeast Ohio
Northeast Ohio
Circ. 25,550
Readers 148,701
Price $3,390
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Oklahoma

Oklahoma City / Tulsa
Oklahoma City / Tulsa
Circ. 19,870
Readers 115,643
Price $3,030
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Oregon

Portland & Central Oregon
Portland & Central Oregon
Circ. 24,550
Readers 142,881
Price $3,300
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Pennsylvania

Philadelphia
Philadelphia
Circ. 49,690
Readers 289,196
Price $5,420
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Pittsburgh
Pittsburgh
Circ. 22,070
Readers 128,447
Price $3,080
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Rhode Island

Rhode Island
Rhode Island
Circ. 5,890
Readers 34,280
Price $1,450
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South Carolina

South Carolina
South Carolina
Circ. 24,040
Readers 139,913
Price $3,260
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South Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 14,400
Readers 83,808
Price $2,410
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Tennessee

Central Tennessee / Bowling Green, KY
Central Tennessee / Bowling Green, KY
Circ. 17,220
Readers 100,220
Price $2,780
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Eastern Tennessee
Eastern Tennessee
Circ. 18,770
Readers 109,241
Price $2,930
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Greater Memphis
Greater Memphis
Circ. 10,950
Readers 63,729
Price $2,020
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Texas

Austin
Austin
Circ. 11,080
Readers 64,486
Price $2,050
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Dallas / Ft. Worth
Dallas / Ft. Worth
Circ. 54,810
Readers 318,994
Price $5,530
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Houston
Houston
Circ. 51,130
Readers 297,577
Price $5,230
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San Antonio
San Antonio
Circ. 46,150
Readers 268,593
Price $5,110
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Utah

Salt Lake City
Salt Lake City
Circ. 17,820
Readers 103,712
Price $2,840
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Vermont

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 10,530
Readers 61,285
Price $1,940
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Virginia

Norfolk / Richmond
Norfolk / Richmond
Circ. 27,460
Readers 159,817
Price $3,560
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Washington

Central & Eastern Washington
Central & Eastern Washington
Circ. 22,730
Readers 132,289
Price $3,140
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Seattle / Tacoma
Seattle / Tacoma
Circ. 12,660
Readers 73,681
Price $2,340
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Wisconsin

Milwaukee
Milwaukee
Circ. 38,400
Readers 223,488
Price $4,440
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Canada

Canada
Canada
Circ. 7,200
Readers 41,904
Price $1,460
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