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Parents Parents

Market: New York City

  • Circulation: 10,000
  • Estimated Readers: 58,200

Covers all areas within ZIP Code prefixes 090-104, 111-114

What's Included
Parents
  • DISTRIBUTION: Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
  • PROOF OF PERFORMANCE: You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
  • PLUS: You will receive a “As seen in” display sign with your first placement.
  • DESIGN: Ad design is available for an additional $250.
About Parents
Parents

Parents magazine helps parents understand the issues and challenges that are important to them. We make it a priority to answer their questions, address their concerns, advocate their causes and celebrate the joys of parenthood. Each month, we harness the power of our readers to advocate continuously and tirelessly for children, so that all kids can grow up in a healthy, safe, and loving environment.

Readership:
  • F 85%
  • M 15%
  • HHI $58,972
Editorial Calendar

Editorial Calendar

  • January

    General Editorial
    In-Home Date: 12/16/2016

    Parents 2 Parents Travel Special: Your 2017 Family Vacation Planning Guide | Fun STEAM Projects | Kids’ Health: Soothing Sick Kids in the Wee Hours | Eating Well: Cooking With Winter Fruit | Lose the Weight! Best Workout Tech for Moms |

  • February

    General Editorial
    In-Home Date: 1/3/2017

    Parents 2 Parents Travel Special: Last-Minute Spring Break Getaways | Think Pink! Valentine’s Day Treats + Cards Made With School Supplies | Kids’ Health: Paging Dr. Facebook | New Column! Project Discipline | Beauty: Skin Care Secrets From Around the Globe | What’s for Dinner: Recipes That Work in the Slow | Cooker and Pressure Cooker

  • March

    General Editorial
    In-Home Date: 2/7/2017

    Travel: A Walt Disney World v. Disneyland Smackdown | Special Series, Part 1: Families Living With Life-Threatening Allergies | Beauty: Instagram-Worthy Beauty | Mom’s Health: Parenting With a Migraine | What’s for Dinner: 12 Ways to Make Chicken Tonight | Big Ideas for Small-Space Decorating

  • April

    General Editorial
    In-Home Date: 3/7/2017

    Parents 2 Parents Special: April Fool’s Day Tricks to Play on Your Kids | Beauty: Hair How-tos From Celeb Moms | Kids’ Health: Potty Training S.O.S. | Special Series, Part 2: Parents 25 Best Allergy-Friendly Packaged Foods | Easter Open House | Grow a Lush Lawn, the Natural Way

  • May

    General Editorial
    In-Home Date: 4/4/2017

    Fun Floral Crafts for Mother’s Day | Kids’ Health: Understanding Mental Health | Eating Well: Make Cooking With Kids Easier | Travel: Parents and Trip Advisor Pick— 10 Best Affordable Vacations | Beauty Survey: Moms’ Most Wanted Products and Services | What’s for Dinner: Delicious Recipes Minus the Meat

  • June

    General Editorial
    In-Home Date: 5/2/2017

    Make Your Backyard More Fun | Travel: 25 Dream Vacation Spots for Big Kids | Parents 50 Best Toys of All Time | Kids’ Health: Your Family’s Healthiest Summer Yet | Beauty: Pedi Like a Pro | What’s for Dinner: Summer Slow Cooker Recipes

  • July

    General Editorial
    In-Home Date: 6/6/2017

    Fruity Frozen Treats for the Fourth | Kids’ Health: The Dangers of Backyard Trampolines | Beauty: Drugstore Beauty Finds From Coast to Coast | Mom’s Health: The Secret Bunion Society | Parents & Edmunds.com Pick: 10 Best Family Cars of the Year | Parents’ Most Caring Family Contest Announcement

  • August

    General Editorial
    In-Home Date: 7/4/2017

    A Family’s Flower Farm | Kids’ Health: Preventing Choking | Sleep Survival Guide | Travel: 10 Best Beach Towns for Families | Eating Well: Light(en) Up the Grill! Beauty: Wake Up Your Haircut | Parenting With a Buzz | Creating a Healthy Family Kitchen

  • September

    General Editorial
    In-Home Date: 8/1/2017

    Raise a Considerate Kid | Kids’ Health: Dealing With Head Bonks and Worse | Eating Well: School-Lunch Makeovers | Beauty: Mom Knows Best Beauty Awards | Family Guide to Last-Minute Entertaining | Back-to-School Special: Teacher Takeover! Educators’ Best Advice for Families

  • October

    General Editorial
    In-Home Date: 9/5/2017

    Kids’ Health: The Future of Kids Health | Eating Well: Breakfast for Dinner | Beauty: Mom Makeovers | Mom’s Health: Your Pelvic-Floor Boot Camp | Parents 25 Best Companies for Working Families

  • November

    General Editorial
    In-Home Date: 10/3/2017

    Toy-Inspired Pumpkins | Teach Your Kid to Resolve Conflicts | Kids’ Health: Can You Spot a Faker? When the Flu is Real | Eating Well: 12 Twists on Mashed Potatoes | Beauty: Healthy Hair Know-How | Parents Best Toys of the Year | An Investment Guide Made for Moms | Thanksgiving Melting-Pot Recipes

  • December

    General Editorial
    In-Home Date: 11/7/2017

    Parents Best Children’s Books of the Year | Raise a Resilient Kid | Is Your Kid Misbehaving on Purpose? | Kids’ Health: Update on ADHD | Eating Well: Spilling the Beans | Beauty: Go Glam for the Holidays | Special Report: Best Life Lessons for Moms | Parents Ultimate Guide to the Holidays | Winners of Parents’ Most Caring Family Contest

Ad Placement

Where the publisher positions local ads fluctuates from month to month. This represents the average placement and range over the past 12 months.

  • Average Position:
    46%
Avg.
46%
Front Cover Back Cover
Ad Specifications
Parents

Full Page Ad Specifications

  • Bleed
    8.125" x 11.125"
  • Page Trim
    7.875" x 10.875"
  • Live Area
    7.375" x 10"
  • Resolution
    300 dpi
Available Markets
Parents
Market Circ Price

Alaska

   
Alaska 4,400 $1,450

Arkansas

   
Arkansas 16,200 $1,710

Arizona

   
Arizona 32,200 $2,390

California

   
Greater San Francisco 49,100 $2,910
San Diego / Palm Springs 32,000 $1,970
Greater Los Angeles 90,300 $3,910
Greater Sacramento 21,200 $1,920

Colorado

   
Colorado 32,300 $2,390

Connecticut

   
South Fairfield County 7,000 $1,450
Hartford / New Haven 19,000 $1,740

District Of Columbia, Virginia

   
Washington DC & NE Virginia 30,000 $2,870

Delaware

   
Delaware 7,000 $1,450

Florida

   
Panhandle & Northeast Florida 29,000 $2,130
Southern Florida 14,000 $2,860
Orlando 24,000 $1,830
Greater Tampa 26,400 $2,150

Georgia

   
Atlanta 41,500 $2,730

Hawaii

   
Hawaii & Guam 9,000 $1,450

Iowa

   
Des Moines / Cedar Rapids 21,900 $1,950

Idaho

   
Idaho 17,500 $1,450

Illinois

   
Chicagoland 58,900 $3,150

Indiana

   
Indiana 11,700 $2,450

Kansas

   
Kansas 24,600 $1,500

Kentucky

   
Kentucky 12,400 $2,150

Louisiana

   
Louisiana 25,000 $2,200

Massachusetts

   
Eastern Massachusetts 39,200 $2,670

Maryland

   
Baltimore / Eastern Shore / Suburban Maryland 24,900 $2,080

Maine

   
Maine 31,000 $1,450

Michigan

   
Detroit 29,800 $2,290

Minnesota

   
Minneapolis / St. Paul 53,000 $2,660

Missouri

   
Greater Kansas City, MO / Topeka 17,100 $1,740
Eastern Missouri 23,300 $2,010

Mississippi

   
Mississippi 44,000 $1,640

Montana, Wyoming

   
Montana / Wyoming 16,000 $1,450

North Carolina

   
Charlotte / Greensboro 31,200 $2,360
Raleigh / Durham 3,500 $2,380
Northeast NC / Winston-Salem / Asheville 19,000 $1,450

North Dakota, South Dakota

   
North Dakota / South Dakota 14,200 $1,570

Nebraska

   
Nebraska 52,800 $1,580

New Hampshire

   
New Hampshire 14,900 $1,450

New Jersey

   
E. Central & Northern NJ 45,100 $2,810
Central & Southern NJ 16,700 $1,720

New Mexico

   
New Mexico / El Paso, TX 16,000 $1,450

Nevada

   
Nevada 5,200 $1,640

New York

   
Long Island 20,000 $1,990
New York City 10,000 $2,910
Capital District 8,200 $1,450
Westchester / Rockland / Hudson Valley 53,000 $1,690
Central & Western New York / Finger Lakes 29,100 $2,250

Ohio

   
Columbus 16,300 $1,720
Cincinnati / Athens 19,600 $1,850
Toledo / Dayton 19,000 $1,740
Northeast Ohio 55,000 $2,180

Oklahoma

   
Oklahoma 18,000 $1,920

Oregon

   
Oregon 31,000 $2,110

Pennsylvania

   
Western Pennsylvania 22,700 $2,090
Eastern Pennslyvania 3,100 $1,450
West Philadelphia Suburbs 48,000 $3,070

Rhode Island

   
Rhode Island 66,200 $1,450

South Carolina

   
Greenville / Spartanburg 7,500 $1,450
Charleston / Columbia / Myrtle Beach 18,000 $1,800

Tennessee

   
Central Tennessee 17,100 $1,740
Greater Memphis & Northeast Arkansas 12,600 $1,570
Eastern Tennessee 17,400 $1,760

Texas

   
Greater Dallas / Ft. Worth 53,800 $3,020
Greater Houston 50,200 $2,940
Austin 5,600 $1,450
San Antonio & West Texas 41,000 $2,820

Utah

   
Utah 55,000 $1,760

Virginia

   
Central Virginia & State of W. Virginia 42,500 $2,750

Vermont

   
Vermont 19,000 $1,450

Washington

   
Washington State 19,000 $2,550

Wisconsin

   
Wisconsin & Upper Peninsula 62,700 $2,660