Parents Parents

New York City

  • Circulation: 39,400
  • Estimated Readers: 229,308

Covers all areas within ZIP Code prefixes 090-104, 111-114

What's Included

  • DISTRIBUTION: Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 99% of this magazine's total readership (newsstand copies not included).
  • PROOF OF PERFORMANCE: You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
  • PLUS: You will receive a “As seen in” display sign with your first placement.
  • DESIGN: Ad design is available for an additional $250.
About Parents

Parents, the category-leading parenthood title, helps moms and dads understand the issues, joys and challenges they experience in raising young children, Since 1926, this title has offered proven tips, sure-fire techniques and straightforward advice from America’s foremost childcare experts.

Readership
  • F 85%
  • M 15%
  • Age 37
  • HHI $58,972
Editorial Calendar

Editorial Calendar

  • January

    General Editorial
    In-Home Date: 12/12/2017

  • February

    General Editorial
    In-Home Date: 1/2/2018

  • March

    General Editorial
    In-Home Date: 2/6/2018

  • April

    General Editorial
    In-Home Date: 3/6/2018

  • May

    General Editorial
    In-Home Date: 4/3/2018

  • June

    General Editorial
    In-Home Date: 5/1/2018

  • July

    General Editorial
    In-Home Date: 6/5/2018

  • August

    General Editorial
    In-Home Date: 7/3/2018

  • September

    General Editorial
    In-Home Date: 8/7/2018

  • October

    General Editorial
    In-Home Date: 9/4/2018

  • November

    General Editorial
    In-Home Date: 10/2/2018

  • December

    General Editorial
    In-Home Date: 11/6/2018

Ad Placement

Where the publisher positions local ads fluctuates from month to month. This represents the average placement and range over the past 12 months.

  • Average Position:
    46%
Avg.
46%
Front Cover Back Cover
Ad Specifications

Full Page Ad Specifications

  • Bleed
    8.125" x 11.125"
  • Page Trim
    7.875" x 10.875"
  • Live Area
    7.375" x 10"
  • Resolution
    300 dpi
Available Markets

Market Circ Price

Alaska

   
Alaska 3,800 $1,750

Arkansas

   
Arkansas 15,100 $1,750

Arizona

   
Arizona 29,800 $2,020

California

   
Greater Los Angeles 82,400 $3,400
Greater Sacramento 18,400 $1,750
San Diego / Palm Springs 20,800 $1,750
Greater San Francisco 40,400 $2,380

Colorado

   
Colorado 28,400 $1,950

Connecticut

   
Hartford / New Haven 14,900 $1,750

District Of Columbia, Virginia

   
Washington DC & NE Virginia 45,000 $2,500

Delaware

   
Delaware 5,700 $1,750

Florida

   
Panhandle & Northeast Florida 23,500 $1,770
Greater Tampa 23,600 $1,780
Southern Florida 37,900 $2,310
Orlando 16,100 $1,750

Georgia

   
Atlanta 37,300 $2,290

Hawaii

   
Hawaii & Guam 7,300 $1,750

Iowa

   
Des Moines / Cedar Rapids 20,400 $1,750

Idaho

   
Idaho 7,400 $1,750

Illinois

   
Chicagoland 55,300 $2,740

Indiana

   
Indiana 34,400 $2,190

Kansas

   
Kansas, MO 10,100 $1,750

Kentucky

   
Kentucky 25,100 $1,830

Louisiana

   
Louisiana 29,200 $1,980

Massachusetts

   
Eastern Massachusetts 33,800 $2,150

Maryland

   
Baltimore / Eastern Shore / Suburban Maryland 22,400 $1,750

Maine

   
Maine 6,600 $1,750

Michigan

   
Detroit 29,900 $2,020

Minnesota

   
Minneapolis / St. Paul 35,900 $2,230

Missouri

   
Eastern Missouri 20,900 $1,750
Greater Kansas City, MO / Topeka 16,800 $1,750

Mississippi

   
Mississippi 14,000 $1,750

Montana, Wyoming

   
Montana / Wyoming 8,400 $1,750

North Carolina

   
Charlotte / Greensboro 30,900 $2,050
Raleigh / Durham 29,700 $2,000
Northeast NC / Winston-Salem / Asheville 4,400 $1,750

North Dakota, South Dakota

   
North Dakota / South Dakota 12,200 $1,750

Nebraska

   
Nebraska 13,100 $1,750

New Hampshire

   
New Hampshire 7,700 $1,750

New Jersey

   
Central & Southern NJ 15,700 $1,750
E. Central & Northern NJ 39,400 $2,360

New Mexico

   
New Mexico / El Paso, TX 8,000 $1,750

Nevada

   
Nevada 12,500 $1,750

New York

   
Capital District 6,900 $1,750
Long Island 20,700 $1,750
Fairfield County & Hudson Valley 17,800 $1,750
New York City 39,400 $2,360
Central & Western New York / Finger Lakes 27,000 $1,910

Ohio

   
Columbus 15,100 $1,750
Toledo / Dayton 15,900 $1,750
Northeast Ohio 25,700 $1,860
Cincinnati / Athens 18,100 $1,750

Oklahoma

   
Oklahoma 19,900 $1,750

Oregon

   
Oregon 24,300 $1,800

Pennsylvania

   
Western Pennsylvania 22,600 $1,750
Greater Philadelphia Metro 52,300 $2,670

Rhode Island

   
Rhode Island 5,400 $1,750

South Carolina

   
South Carolina 24,200 $1,800

Tennessee

   
Tennessee 46,100 $2,520

Texas

   
Greater Dallas / Ft. Worth 54,900 $2,730
Greater Houston 52,300 $2,670
Austin / San Antonio 53,600 $2,700

Utah

   
Utah 16,900 $1,750

Virginia

   
Central Virginia & State of W. Virginia 39,300 $2,360

Vermont

   
Vermont 3,100 $1,750

Washington

   
Washington State 33,800 $2,150

Wisconsin

   
Wisconsin & Upper Peninsula 35,900 $2,230