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Oprah

Oprah
How It Works
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 91.32% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

Founded by Oprah Winfrey in 2000, and featuring her photograph on every cover, this magazine’s honest, optimistic take on women’s issues has earned it a devoted base of fans. Editorial content is dedicated to each woman’s personal growth – from mental health to physical health.

2017 ADWEEK Hottest Women's Magazine
"Plenty of women’s titles offer branded events, but O, The Oprah Magazine took the concept to a new level this year with the ultimate reader experience: a seven-day Alaskan cruise featuring Oprah herself."

Readership

  • Age 51
  • Female 88%
  • Male 12%
  • Med. Household income $66,797

Editorial Calendar

  • January

    Fellowship & Rejuvenation

    On Sale Date: 12/11/2018

    It's time for rejuvenation and a fresh start!

  • March

    Creating Family Bonds

    On Sale Date: 2/12/2019

    O editors help demystify the DNA-testing revolution, and explore creative ways to establish and enhance family bonds.

  • April

    Coming Together... To Save Our Planet

    On Sale Date: 3/12/2019

    Stories and practical ways readers across the country can pitch in.

  • May

    The "Thanks, Mom!" Edition

    On Sale Date: 4/16/2019

    Celebrating the mother-daughter relationship.

  • June

    Coming Together... To Lend a Hand

    On Sale Date: 5/14/2019

    Empowering readers across the nation to volunteer for causes that they care about, reinforcing the power of giving back.

  • July

    Good Neighbors Edition

    On Sale Date: 6/11/2019

    Block-Party Palooza! O editors share great summer gear, grilling tips, and lively block parties that inspire readers to come together.

  • September

    Coming Together... To Answer The Big Questions

    On Sale Date: 8/6/2019

    Checking in and taking on the topics most important to readers right now.

  • October

    Coming Together... To Celebrate Health

    On Sale Date: 9/10/2019

    O editors celebrate our health journeys in a way that spotlights communities created around hope. Breast-cancer survivors reunion.

  • November

    Coming Together... And Coming Home

    On Sale Date: 10/9/2019

    O editors spotlight readers' reunions with family coming home from college, after a long hosptial stay, and following a major life event, with a special focus on our heroes.

  • December

    Coming Together... For Favorite Things

    On Sale Date: 11/12/2019

    The annual franchise that readers anticipate each year, this issue announces Oprah's roundup of her favorite things and celebrates everything holiday.

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Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
74%
Avg.
74%
Front Cover Back Cover

Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Available Markets

Market info

Available Markets

Alabama

Northern Alabama
Northern Alabama
Circ. 18,750
Readers 84,000
Price $2,870
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Southern Alabama
Southern Alabama
Circ. 13,230
Readers 59,270
Price $2,140
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Arizona

Southern Arizona
Southern Arizona
Circ. 27,460
Readers 123,021
Price $3,670
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California

Long Beach / San Fernando
Long Beach / San Fernando
Circ. 25,790
Readers 115,539
Price $3,520
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Los Angeles
Los Angeles
Circ. 22,100
Readers 99,008
Price $3,180
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Marin / Sonoma / East Bay
Marin / Sonoma / East Bay
Circ. 29,390
Readers 131,667
Price $3,850
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Orange County
Orange County
Circ. 16,350
Readers 73,248
Price $2,650
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Sacramento
Sacramento
Circ. 15,210
Readers 68,141
Price $2,460
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San Diego
San Diego
Circ. 18,630
Readers 83,462
Price $2,860
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San Francisco & San Mateo / Palo Alto
San Francisco & San Mateo / Palo Alto
Circ. 11,480
Readers 51,430
Price $1,860
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San Jose
San Jose
Circ. 12,350
Readers 55,328
Price $2,000
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Colorado

Denver / Colorado Springs
Denver / Colorado Springs
Circ. 23,150
Readers 103,712
Price $3,270
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Connecticut

Fairfield / Westchester
Fairfield / Westchester
Circ. 5,860
Readers 26,253
Price $1,450
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Hartford / New Haven / Waterbury
Hartford / New Haven / Waterbury
Circ. 18,370
Readers 82,298
Price $2,830
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District Of Columbia

Washington DC / Arlington
Washington DC / Arlington
Circ. 21,770
Readers 97,530
Price $3,150
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Florida

Central & Southwest Florida
Central & Southwest Florida
Circ. 30,050
Readers 134,624
Price $3,910
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Florida Panhandle
Florida Panhandle
Circ. 8,490
Readers 38,035
Price $1,450
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Ft. Lauderdale
Ft. Lauderdale
Circ. 13,660
Readers 61,197
Price $2,210
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Jacksonville
Jacksonville
Circ. 18,050
Readers 80,864
Price $2,800
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Miami
Miami
Circ. 9,260
Readers 41,485
Price $1,500
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Orlando
Orlando
Circ. 17,620
Readers 78,938
Price $2,760
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Palm Beach
Palm Beach
Circ. 12,340
Readers 55,283
Price $2,000
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Georgia

Atlanta
Atlanta
Circ. 42,780
Readers 191,654
Price $6,930
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Hawaii

Hawaii & Guam
Hawaii & Guam
Circ. 7,840
Readers 35,123
Price $1,450
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Illinois

Chicago City
Chicago City
Circ. 18,930
Readers 84,806
Price $2,880
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Chicago North / Chicago West
Chicago North / Chicago West
Circ. 18,930
Readers 84,806
Price $2,880
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Chicago South / Chicago Southwest
Chicago South / Chicago Southwest
Circ. 16,140
Readers 72,307
Price $2,610
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Indiana

Indianapolis
Indianapolis
Circ. 11,790
Readers 52,819
Price $1,910
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Iowa

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
Circ. 20,540
Readers 92,019
Price $3,030
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Kentucky

Louisville / Lexington
Louisville / Lexington
Circ. 13,660
Readers 61,197
Price $2,210
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Louisiana

New Orleans / Baton Rouge
New Orleans / Baton Rouge
Circ. 17,710
Readers 79,341
Price $2,770
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Maine

Maine
Maine
Circ. 5,780
Readers 25,894
Price $1,450
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Maryland

Baltimore
Baltimore
Circ. 21,820
Readers 97,754
Price $3,150
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Washington DC Metro
Washington DC Metro
Circ. 20,040
Readers 89,779
Price $2,990
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Massachusetts

Boston
Boston
Circ. 15,210
Readers 68,141
Price $2,460
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Bristol & Plymouth Counties / Cape Cod
Bristol & Plymouth Counties / Cape Cod
Circ. 7,580
Readers 33,958
Price $1,450
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Lowell & North Shore
Lowell & North Shore
Circ. 6,950
Readers 31,136
Price $1,450
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Western & Central Massachusetts
Western & Central Massachusetts
Circ. 9,070
Readers 40,634
Price $1,470
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Michigan

Ann Arbor
Ann Arbor
Circ. 10,140
Readers 45,427
Price $1,650
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Detroit
Detroit
Circ. 24,190
Readers 108,371
Price $3,370
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Grand Rapids / Lansing / Kalamazoo
Grand Rapids / Lansing / Kalamazoo
Circ. 19,700
Readers 88,256
Price $2,950
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 20,160
Readers 90,317
Price $3,000
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Mississippi

Mississippi
Mississippi
Circ. 16,630
Readers 74,502
Price $2,670
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Missouri

Kansas City
Kansas City
Circ. 11,470
Readers 51,386
Price $1,860
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St. Louis
St. Louis
Circ. 17,730
Readers 79,430
Price $2,770
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Nebraska

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
Circ. 20,540
Readers 92,019
Price $3,030
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Nevada

Nevada
Nevada
Circ. 15,440
Readers 69,171
Price $2,500
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New Hampshire

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 11,460
Readers 51,341
Price $1,860
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New Jersey

Greater Southern New Jersey
Greater Southern New Jersey
Circ. 18,680
Readers 83,686
Price $2,860
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Morris / Warren / Somerset
Morris / Warren / Somerset
Circ. 8,390
Readers 37,587
Price $1,450
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Northeast NJ
Northeast NJ
Circ. 19,060
Readers 85,389
Price $2,900
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New Mexico

New Mexico
New Mexico
Circ. 10,570
Readers 47,354
Price $1,710
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New York

Buffalo / Niagra Falls
Buffalo / Niagra Falls
Circ. 6,430
Readers 28,806
Price $1,450
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Capital District / Albany
Capital District / Albany
Circ. 5,650
Readers 25,312
Price $1,450
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Long Island
Long Island
Circ. 17,900
Readers 80,192
Price $2,790
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Mid Hudson Valley
Mid Hudson Valley
Circ. 6,330
Readers 28,358
Price $1,450
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New York City
New York City
Circ. 41,950
Readers 187,936
Price $6,790
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Rochester
Rochester
Circ. 5,660
Readers 25,357
Price $1,450
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Westchester
Westchester
Circ. 7,080
Readers 31,718
Price $1,450
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North Carolina

Charlotte / Greensboro / Winston-Salem
Charlotte / Greensboro / Winston-Salem
Circ. 29,120
Readers 130,458
Price $3,820
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Northeast North Carolina
Northeast North Carolina
Circ. 20,220
Readers 90,586
Price $3,000
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North Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 8,690
Readers 38,931
Price $1,450
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Ohio

Cincinnati / Dayton
Cincinnati / Dayton
Circ. 20,990
Readers 94,035
Price $3,070
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Columbus
Columbus
Circ. 12,770
Readers 57,210
Price $2,070
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Northeast Ohio
Northeast Ohio
Circ. 23,590
Readers 105,683
Price $3,310
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Oklahoma

Oklahoma City / Tulsa
Oklahoma City / Tulsa
Circ. 16,520
Readers 74,010
Price $2,660
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Oregon

Portland & Central Oregon
Portland & Central Oregon
Circ. 14,960
Readers 67,021
Price $2,420
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Pennsylvania

Chester & Bucks Counties
Chester & Bucks Counties
Circ. 8,720
Readers 39,066
Price $1,450
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Harrisburg / Lancaster / York
Harrisburg / Lancaster / York
Circ. 9,740
Readers 43,635
Price $1,580
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Philadelphia
Philadelphia
Circ. 21,950
Readers 98,336
Price $3,160
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Pittsburgh
Pittsburgh
Circ. 14,810
Readers 66,349
Price $2,400
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Rhode Island

Rhode Island
Rhode Island
Circ. 6,700
Readers 30,016
Price $1,450
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South Carolina

South Carolina
South Carolina
Circ. 30,870
Readers 138,298
Price $3,980
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South Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 8,690
Readers 38,931
Price $1,450
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Tennessee

Central Tennessee / Bowling Green, KY
Central Tennessee / Bowling Green, KY
Circ. 16,470
Readers 73,786
Price $2,660
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Eastern Tennessee
Eastern Tennessee
Circ. 15,080
Readers 67,558
Price $2,440
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Greater Memphis
Greater Memphis
Circ. 15,150
Readers 67,872
Price $2,460
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Texas

Austin
Austin
Circ. 10,510
Readers 47,085
Price $1,700
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Dallas / Ft. Worth
Dallas / Ft. Worth
Circ. 36,210
Readers 162,221
Price $4,470
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Houston
Houston
Circ. 31,980
Readers 143,270
Price $4,080
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San Antonio
San Antonio
Circ. 12,870
Readers 57,658
Price $2,090
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Utah

Salt Lake City
Salt Lake City
Circ. 11,630
Readers 52,102
Price $1,880
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Vermont

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 11,460
Readers 51,341
Price $1,860
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Virginia

Norfolk / Richmond
Norfolk / Richmond
Circ. 29,200
Readers 130,816
Price $3,830
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Washington

Central & Eastern Washington
Central & Eastern Washington
Circ. 8,930
Readers 40,006
Price $1,450
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Seattle / Tacoma
Seattle / Tacoma
Circ. 21,300
Readers 95,424
Price $3,100
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Wisconsin

Milwaukee
Milwaukee
Circ. 13,000
Readers 58,240
Price $2,100
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