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InStyle

InStyle
What's Included
Distribution
Your ad appears in copies distributed exclusively to paid subscribers in the local markets you’ve selected. Paid subscribers represent 81.45% of this magazine's total readership (newsstand copies not included).
Proof of Performance
You will receive 2 checking copies in the mail upon publication. Additional copies are available for purchase.
Plus...
You will receive an “as advertised in” display sign with your first placement.
About

The leading destination for celebrity style, InStyle magazine offers readers unprecedented access to the front rows, red carpets and personal lives of fashion’s “it girl” influencers. Each issue of this influential magazine inspires women to live with a heightened level of style and confidence every day.

Readership

  • Age 39
  • Female 92%
  • Male 8%
  • Med. Household income $75,730

Editorial Calendar

  • January

    New Year

    On Sale Date: 12/1/2018

  • February

    Badass Women

    On Sale Date: 1/11/2019

  • March

    Spring Fashion

    On Sale Date: 2/8/2019

  • April

    Spring Essentials

    On Sale Date: 3/15/2019

  • May

    Spring Beauty

    On Sale Date: 4/12/2019

  • June

    Summer Statements

    On Sale Date: 5/10/2019

  • July

    Best of Summer

    On Sale Date: 6/7/2019

  • August

    Badass Women

    On Sale Date: 7/12/2019

  • September

    Fall Fashion

    On Sale Date: 8/9/2019

  • October

    Fall Beauty

    On Sale Date: 9/13/2019

  • November

    50 Best Dressed

    On Sale Date: 10/11/2019

  • December

    Style 100

    On Sale Date: 11/15/2019

VIEW ALL SHOW LESS

Ad Placement

Where this publisher positions local ads fluctuates from month to month. This represents the average placement over the past 12 months.

Average Position
39%
Avg.
39%
Front Cover Back Cover

Sample Issue

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Ad Specs
  • Bleed
    9.5" x 11.25"
  • Live Area
    6.875" x 10"
  • Resolution
    300 dpi
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Need an ad designed?

Ad design is available for an additional $250.

Available Markets

Market info

Available Markets

Alabama

Northern Alabama
Northern Alabama
Circ. 19,930
Readers 112,605
Price $3,040
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Arizona

Southern Arizona
Southern Arizona
Circ. 31,090
Readers 175,659
Price $3,820
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Arkansas

Arkansas
Arkansas
Circ. 10,890
Readers 61,529
Price $2,020
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California

Greater Los Angeles
Greater Los Angeles
Circ. 76,140
Readers 430,191
Price $7,230
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Greater San Francisco
Greater San Francisco
Circ. 46,840
Readers 264,646
Price $5,170
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Orange County
Orange County
Circ. 16,270
Readers 91,926
Price $2,690
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Sacramento
Sacramento
Circ. 20,180
Readers 114,017
Price $2,920
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San Diego
San Diego
Circ. 20,120
Readers 113,678
Price $2,910
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Colorado

Denver / Colorado Springs
Denver / Colorado Springs
Circ. 25,830
Readers 145,940
Price $3,420
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Connecticut

Fairfield / Westchester
Fairfield / Westchester
Circ. 15,790
Readers 89,214
Price $2,640
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Hartford / New Haven / Waterbury
Hartford / New Haven / Waterbury
Circ. 11,550
Readers 65,258
Price $2,140
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District Of Columbia

Washington DC Metro
Washington DC Metro
Circ. 33,880
Readers 191,422
Price $4,060
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Florida

Central & Southwest Florida
Central & Southwest Florida
Circ. 19,350
Readers 109,328
Price $2,980
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Jacksonville
Jacksonville
Circ. 17,560
Readers 99,214
Price $2,810
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Orlando
Orlando
Circ. 13,500
Readers 76,275
Price $2,260
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Southern Florida
Southern Florida
Circ. 37,380
Readers 211,197
Price $4,360
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Georgia

Atlanta
Atlanta
Circ. 37,920
Readers 214,248
Price $4,400
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Hawaii

Hawaii & Guam
Hawaii & Guam
Circ. 5,500
Readers 31,075
Price $1,450
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Illinois

Chicago
Chicago
Circ. 46,930
Readers 265,155
Price $5,180
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Indiana

Indianapolis
Indianapolis
Circ. 23,570
Readers 133,171
Price $3,220
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Iowa

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
Circ. 20,460
Readers 115,599
Price $2,940
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Kentucky

Louisville / Lexington
Louisville / Lexington
Circ. 14,260
Readers 80,569
Price $2,380
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Louisiana

New Orleans / Baton Rouge
New Orleans / Baton Rouge
Circ. 21,470
Readers 121,306
Price $3,030
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Maine

Maine
Maine
Circ. 5,160
Readers 29,154
Price $1,450
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Maryland

Baltimore
Baltimore
Circ. 18,150
Readers 102,548
Price $2,870
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Massachusetts

Boston
Boston
Circ. 28,610
Readers 161,647
Price $3,660
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Western & Central Massachusetts
Western & Central Massachusetts
Circ. 3,470
Readers 19,606
Price $1,450
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Michigan

Detroit
Detroit
Circ. 24,050
Readers 135,883
Price $3,260
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Grand Rapids / Lansing / Kalamazoo
Grand Rapids / Lansing / Kalamazoo
Circ. 21,320
Readers 120,458
Price $3,020
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Minnesota

Minneapolis / St. Paul
Minneapolis / St. Paul
Circ. 19,960
Readers 112,774
Price $3,040
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Mississippi

Mississippi
Mississippi
Circ. 11,540
Readers 65,201
Price $2,130
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Missouri

Kansas City
Kansas City
Circ. 12,330
Readers 69,665
Price $2,280
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St. Louis
St. Louis
Circ. 14,590
Readers 82,434
Price $2,440
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Nebraska

Iowa / Nebraska / Quad Cities
Iowa / Nebraska / Quad Cities
Circ. 20,460
Readers 115,599
Price $2,940
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Nevada

Nevada
Nevada
Circ. 14,550
Readers 82,208
Price $2,430
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New Hampshire

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 7,710
Readers 43,562
Price $1,560
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New Jersey

Greater Southern New Jersey
Greater Southern New Jersey
Circ. 11,120
Readers 62,828
Price $2,060
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Northern New Jersey
Northern New Jersey
Circ. 32,350
Readers 182,778
Price $3,920
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New Mexico

New Mexico
New Mexico
Circ. 8,450
Readers 47,743
Price $1,710
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New York

Buffalo / Niagra Falls
Buffalo / Niagra Falls
Circ. 5,910
Readers 33,392
Price $1,450
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Capital District / Albany
Capital District / Albany
Circ. 4,650
Readers 26,273
Price $1,450
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Fairfield / Westchester
Fairfield / Westchester
Circ. 15,790
Readers 89,214
Price $2,640
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Long Island
Long Island
Circ. 15,970
Readers 90,231
Price $2,660
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New York City
New York City
Circ. 35,950
Readers 203,118
Price $4,230
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Rochester
Rochester
Circ. 10,850
Readers 61,303
Price $2,010
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North Carolina

Asheville/Hickory
Asheville/Hickory
Circ. 2,910
Readers 16,442
Price $1,450
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Charlotte / Greensboro / Winston-Salem
Charlotte / Greensboro / Winston-Salem
Circ. 22,720
Readers 128,368
Price $3,140
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Northeast North Carolina
Northeast North Carolina
Circ. 20,700
Readers 116,955
Price $2,960
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North Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 7,010
Readers 39,607
Price $1,450
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Ohio

Cincinnati / Dayton
Cincinnati / Dayton
Circ. 12,470
Readers 70,456
Price $2,310
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Columbus
Columbus
Circ. 11,430
Readers 64,580
Price $2,110
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Northeast Ohio
Northeast Ohio
Circ. 19,610
Readers 110,797
Price $3,010
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Oklahoma

Oklahoma City / Tulsa
Oklahoma City / Tulsa
Circ. 16,810
Readers 94,977
Price $2,740
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Oregon

Portland & Central Oregon
Portland & Central Oregon
Circ. 18,280
Readers 103,282
Price $2,880
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Pennsylvania

Philadelphia
Philadelphia
Circ. 38,410
Readers 217,017
Price $4,450
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Pittsburgh
Pittsburgh
Circ. 16,240
Readers 91,756
Price $2,690
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Rhode Island

Rhode Island
Rhode Island
Circ. 5,470
Readers 30,906
Price $1,450
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South Carolina

South Carolina
South Carolina
Circ. 21,000
Readers 118,650
Price $2,990
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South Dakota

North Dakota / South Dakota
North Dakota / South Dakota
Circ. 7,010
Readers 39,607
Price $1,450
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Tennessee

Central Tennessee / Bowling Green, KY
Central Tennessee / Bowling Green, KY
Circ. 12,660
Readers 71,529
Price $2,340
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Eastern Tennessee
Eastern Tennessee
Circ. 13,670
Readers 77,236
Price $2,290
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Greater Memphis
Greater Memphis
Circ. 11,320
Readers 63,958
Price $2,090
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Texas

Austin
Austin
Circ. 10,420
Readers 58,873
Price $1,930
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Dallas / Ft. Worth
Dallas / Ft. Worth
Circ. 44,900
Readers 253,685
Price $5,000
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Houston
Houston
Circ. 36,400
Readers 205,660
Price $4,270
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San Antonio
San Antonio
Circ. 34,070
Readers 192,496
Price $4,070
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Utah

Salt Lake City
Salt Lake City
Circ. 10,950
Readers 61,868
Price $2,020
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Vermont

Vermont / New Hampshire
Vermont / New Hampshire
Circ. 7,710
Readers 43,562
Price $1,560
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Virginia

Norfolk / Richmond
Norfolk / Richmond
Circ. 22,890
Readers 129,329
Price $3,550
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Washington

Central & Eastern Washington
Central & Eastern Washington
Circ. 16,030
Readers 90,570
Price $2,670
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Seattle / Tacoma
Seattle / Tacoma
Circ. 11,650
Readers 65,823
Price $2,160
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Wisconsin

Milwaukee
Milwaukee
Circ. 23,400
Readers 132,210
Price $3,200
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Canada

Canada
Canada
Circ. 10,000
Readers 56,500
Price $1,760
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